Hi! I'm Lara.

Writer. Producer. Stylist. Project manager. Event coordinator. Proofreader. Strategist. Product launcher. Talent casting director. Reluctant but enthusiastic graphic designer. I'm game for all of it, sometimes simultaneously.

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I'm Lara and I'm currently the Associate Creative Director at Molekule. I started at the company in 2021 as a full-time contract copywriter until I was hired on as the official full-time Senior Copywriter eight months later. From there, the former Creative Director and the VP of Product and Marketing (who were both departing within the month) hand-selected me to run the show on my own, knowing I'd maintain the high brand standards we'd developed together. I was chosen for my prowess in crafting powerful messaging and colorful narratives, whether it be for TV commercials, product launches, or digital ads.

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As a consumer, I know what moves me will move others.

I’m adaptable to any brand’s tone; moreover, I believe that brands should have a warm, empathetic, approachable yet authoritative voice to inspire trust within consumers. I believe in using humor to connect, empathy backed by genuine action, and collaboration to the highest degree. 

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Before my time at Molekule, I've always thrived in roles in which I had to wear many hats. My previous lives include hosting Hollywood events attended by adult film stars and comedians; writing long-form health education content; hosting two podcasts; being a one-woman marketing team for a SaaS company; and running a niche but relatively popular indie music website. I love to try on new roles and am happy to rise to any challenge.

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Thanks for visiting my portfolio, please reach out if you're interested in more writing or project samples. There's a lot!

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